Artisans edge over the market

14 Jun 473
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Artisans edge over the  market

Artisans edge over the market

Handmade goods and crafts not only provide quality to products but also increase the quality

to the usability of the user as the handicrafts are made keeping many customs, ethnical and

cultural symbols and designs in mind, making the user connect to its roots, hence also

reviving the culture through modern forms of utility in this globalised era.

Since decades handmade goods have been associated with aristocrats and Royal class due to a

wide variety of designs and intricate work in their textiles. Even in the proto-

industrialisation, goods preferred on large scale were largely handmade by hand labour. Be it

the king’s royalty or the Victorian Britain, the upper class specifically the aristocrats and the

bourgeoisie preferred handmade goods, symbolising refinement and class, as they were better

finished, unique, individually (exclusively) produced and carefully designed.

India being one of the biggest participators of industrialization and modern world economy,

has eventually with time underestimated the power of its craftspeople and artisans section of

the society who now ironically form the largest group of unorganised sector of non-farming

rural economy. Millions of artisans are still struggling for their basic sustenance in today’s

time. The sold short failure of such an ironical situation is due non- recognition of the true

value of crafts.

In the conflict between pricing and sales for preservation and marketing of crafts

respectively, the value of crafts goes underestimated. There needs to be a middle way out for

balancing the conflict for sustainable development of the craftsmen and artisans.

Artisans would otherwise always be at a greater advantage than any other industry as it

promotes the agenda of environmental friendly and sustainable development. The hand

crafted goods save’s energy consumption as majorly the artisans or craftsmen utilise

manpower or hand work more than machines. The handicrafts or goods are made with precise

work and determination using organic and natural materials, making them unique and distinct

in terms of quality and design from other products.

Handmade goods and crafts not only provide quality to products but also increase the quality

to the usability of the user as the handicrafts are made keeping many customs, ethnical and

cultural symbols and designs in mind, making the user connect to its roots, hence also

reviving the culture through modern forms of utility in this globalised era. Moreover,

handicraft production also promotes social empowerment by creating employment for many

uneducated skilled artisans and craftsmen.

Due to globalisation and industrialisation, and cut throat market competition, there has been a

tremendous fall in the quality and uniqueness of goods. Adding to it, the dynamic

technological advancement and simultaneous growing demand, the marginal utility rate of

goods has eventually gone down. Artisans and craftsmen have a greater advantage over the

market in such a scenario as there is a tremendous need for unique and quality goods in the

market for giving the taste of art, culture, custom and uniqueness to the consumers for greater

satisfaction.


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